Small Business Digital Marketing Strategy

blogger

At this time, even at this particular moment, Small Enterprises have a economic system where they have to adapt to be able to thrive. Or, more appropriately, to even keep their doors open. If you’re among those business people that think:

“My company won’t take advantage of being online.”

“I have to be online, however i don’t understand how and i also don’t possess the time.”

“These new trends (like Facebook and twitter) aren’t here to remain; I won’t be worried about them.”

“Who cares about Google? I don’t have to be listed and ranked inside.”

and thus a lot more…

…You will want to read through every word in this article.

The company environment has shifted and also to reach your clients and target market, at this point you have to go to where they may be: online. This scares most business people given that they do not know how that’s done. And that’s what I’d like to speak to you about today.

At Green Apple Sales, we realize how it’s done and also have helped numerous businesses take advantage of this potentially exponential growth by tapping in to the digital marketing strategies which are making and breaking businesses at this time.

Solid Web Presence

You understand how inside a mall, for instance, people come there simply to walk around and check out stores and when they enjoy the appearance of one they stop in? The concept behind this really is that stores in malls are positioning themselves to become subjected to all of that “mall traffic”… They’re putting themselves before individuals who may be curious about the things they have. Sure, not everybody that would go to the mall stops at each store, but each store will attract a target crowd.

Essentially, that hasn’t changed using the rise from the digital business marketplace; however, the way you position you to ultimately your target crowd is becoming more challenging.

To get an effective web presence, you need to optimize your website so it’s among the first sites that’s displayed whenever your customers look for you in the search engines (or even the other major search engines like google). This is known as Seo (SEO), which I’ll be covering very in-depth inside a later post.

Digital Marketing Plan

After you’ve established your website and also have it ranked in the major search engines using SEO, then you need to concentrate on other ways of driving targeted traffic to your website. There are plenty of ways to get this done, and every one strategy – if applied correctly – could be a lead-generating powerhouse for the business.

Hitesh Sahni loves helping startups and small businesses build traffic, grow customers and generate profits through digital marketing solutions

Why You Should Use Ezine Marketing To Increase Traffic To Your Site

blogger

Ezine marketing is simply using ezines to get people to visit your website so they can buy your products and sign up for your information or offer. It is a sure-fire way to generate massive amounts of targeted traffic to your sites. Ezine marketing is extremely effective, and really untapped, if you know where to look. It is similar to email marketing except with ezine marketing you have your visitors sign up to get your newsletter. You can use ezine marketing to promote your products, services, website and online business using the targeted subscriber lists of ezine publishers. Ezine marketing is the most targeted form of advertising available to you today.

Marketing

Marketing your website on the internet can be an overwhelming experience, but using ezine articles as a marketing tool is incredibly powerful. Marketing online is perhaps the most profitable way to sell anything. Marketing as an affiliate is pure entrepreneurship in action. The use of classified ads is also popular online because it is cost effective and it works. Marketing with ezines has been working for years and it will keep on working.

Traffic

Ezines will help you to get targeted traffic to your website and build credibility as an expert in your niche market. In turn this will deliver highly targeted traffic made up of people who will buy if you meet their needs. Ezine ad marketing allows you to get your ad in front of millions of targeted traffic who are looking for your product or service. Many of the top internet marketers and offline business owners are using this method of driving targeted traffic. Your first task when you decide that you want to make money online should be to master the art of driving traffic Article marketing (also known as ezine marketing) is a powerful yet over looked way to increase your website traffic.

Ezine marketing is one of the most effective ways to drive network marketing traffic to your website. It is an effective means of customer acquisition and sales or lead generation and is most effective when it is permission based. Ezine marketing is yet another strategy that is employed by businesses that can help your company in its growth as a diversified technique. It usually requires an upfront payment and as such ezine marketing is often overlooked as an alternative method of marketing. Ezine marketing is by far the most practical, easy to do and a proven way of getting a very profitable home business income no matter what niche market you are interested in.

The Mobile Marketing Tidal Wave, Zero Competition, Just Send a Few Text Messages and Cash In

blogger

Did you know that over 260 million Americans carry mobile phones? That’s over 85% of the whole of the country’s population. Did you also know that there are 5+ billion active mobile phones in the world right now? This number is growing rapidly, and as we all know there are over 300,000 android phones selling per day right now. It has also been estimated that in 2012, 9 trillion messages will be sent and delivered globally.

Now here’s another nifty fact. Text messaging alone has a 7 to 8 times higher open rate than email. The open rate for text messages is a whopping 97% open rate, compared to email, which is only 20%. When you get a text message, what is the first thing that you’re going to do? Read it, right? But do you open all your email messages that come into your inbox, or do you delete a whole chunk thinking that it’s spam? The speed of which a text message is opened is also usually much faster than that of email, occurring in the first few minutes, as opposed to an email, which might take a few days to read, if opened at all.

How Businesses Win With Mobile Marketing

Keeping all of the above in mind, the timing is ripe for SME’s to start to take advantage of the multi-trillion dollar mobile market. Why? Because businesses can no longer effectively update customers through email marketing. Email inboxes of customers are getting spammed by all types of services, that customers no longer have the appetite to sift through their emails one by one. But, as we know (at least in the next few years), practically all new messages sent to mobiles are opened and read, and most are opened within the first few seconds too.

Method For Profit

Let’s take the example of a restaurant:

1) Restaurant signs up to a text messaging service, and obtains a short code for the service – this means that whenever a customer texts the short code to a specific number, they subscribe for text coupons.

The person who gets all the answers correctly is given prizes. Since prizes are involved the public tends to participate and are much more interested hence the company is able to reach out to them.

SMS marketing is another technique that is being actively employed by marketers. It is found that many small businesses in comparison to big businesses have benefited from employing this technique. In this technique short messages are sent to the public explaining about their company’s products. Marketers are trying to reach out to as many people as possible hence SMS marketing plays an important role in bringing up the sales.

The latest trend that is being observed in the business world is integration of social media and mobile marketing. Many marketers have found this technique to be extremely profitable and are working to enhance the features of this marketing technique to make it even more efficient. Usage of social websites for marketing has its own advantages such as free promotion of products and publicity for the company.

According to a news brief by the Direct Marketing Association (DMA), the next year will see a boom in mobile marketing as more businesses use advertising strategies that fully incorporate text messaging and other SMS techniques. Additionally, the majority of those businesses are already using mobile to increase their advertising budgets over the same twelve-month period.

Is Your Phone Part Of Your Marketing Plan

blogger

Attracting new clients in this economy can be a challenge. You need to get creative and adapt the way you promote yourself.

Here are a few simple strategies that you can implement and integrate in your marketing plan today. There is a tool that lots of small business neglect. It is just right there on your desk, but you may not think about it or and you may even be afraid of it.

What is this tool, I am talking about? Your phone. Yes, your phone is a powerful tool that you could use effectively to attract new clients.

In 1998 I started a telemarketing company in France and I was spending 6 to 7 hours on the phone, selling my clients products or setting up appointments for them. I know that calling prospects is not very fun, but I am not speaking of cold calling here. I don’t want you to buy lists of potentials clients and speak to total strangers. I am talking of integrating your phone as part of your follow-up system. You will contact only people that you already met at networking events or online via social media.

Let’s say that you attend networking events on a regular basis, you probably have tons of business cards on your selves or on a shoes box, and are just not doing anything with them. Go back to this pile of business cards, send an email to reintroduce yourself. Use your normal introduction about your services and ask those people what you can do for them or how you can help them. If you get a response, instead of emailing the person back, pick up the phone and call them. You already spoke with the person or met them online. It impresses people that you take the time to actually connect one on one. Make sure you are not trying to sell them anything, that is the tricky part, give them free and valuable information that could help their business. Networking is not about you, it is about them. Networking is not about selling but building a relationship.

If people don’t reply to your first email, don’t be mad, it doesn’t means they are not interested right this minute or they haven’t read your email yet, or maybe it went to spam, or they maybe too busy at the moment. There is no reason to fret. There are a thousand reasons people don’t get back to you right away. Wait for few days or a couple of weeks and send another email or send them some information by mail. You remember the old way to do business – using the post office, well it still works, but only if you actually use it! Combining email and mail doubles your chance to reach people and double your rate of answers. When you pick up the phone after a couple of exchanges, you will see that you will get a lot more chance to attract clients.

After all this online and print information they have received from you they already know about you and your business. They know you care about their problems and can provide them valuable information, so they will either take the time to speak with you on a spot or if you call at a bad time you will get a chance to schedule a phone appointment to speak with them at a later date.

What about calling your previous clients, they already know and like working with you? Do you have a new product or service that you would like to tell them about? Always remember to list the benefits and describe how your new product will help them. Too many small business owners are too busy selling and marketing that they neglect their current clients. It is much easier to have a client become a repeat client than to get a new client. So check your database, who could you call right now?

I don’t have my telemarketing company anymore but on my French consulting business “My French Network” that I started in the US few years ago, I still use the same techniques. I contact each and every person who contacted me for a free consultation. Starting a business in the US for a foreigner can take months or years, time to find the funds or get all the immigration requirements. I give my clients a call within 3 months of the consultation to make sure they are getting somewhere in their process. Then I give them a call at least every 3 months to get updates on their project. If they are still not ready for my help I may call them every 6 months. In the meantime I keep sending my newsletter, stay on top of their mind and check up via email to keep them interested. When I call they are not surprised; they do not reject my call. They are actually glad to see that I still follow their cases and I am still there to help them; I am still building the relationship.

So pick up your phone NOW.

Call your previous clients; reconnect with the people you met since the beginning of the year. Find out how you can help them. Create a follow-up system to keep in touch with them on a regular basis. Don’t just call once and forget about it. Use software like Act or OutLook Express to set reminders of when to call. Schedule a few hours a week to call your contacts and clients. Try it for the next 30 days, track your results, and then check how many new clients come rolling in. You will be surprised by the results. Integrate the process into your daily marketing plan.

Your own phone can change your business, it is as simple as that.

Creating a follow-up system is an integral part of Power of Networking Secrets. You will discover the step-by-step process to integrate and customize simple, yet effective strategies to put your follow-up system on auto-pilot. You will do the set-up work once then let your system work for you! so you will work once, then your system will work for you.
Check Out here PowerofNetworkingSecrets.com

If you like this article and want more networking tips to attract clients, get my Free Audio “Networking Made Easy” at http://www.powerofnetworkingsecrets.com

Biba F. Pdron, Business & Marketing Consultant, founder of Biba4Network, also knows as “The Connection Queen”, helps solo-entrepreneurs to maximize their networking results and reveal proven strategies to attract more clients and double your business with simple but effective networking system.

Biba is the author of “Start Your Dream Business Today! The Proven 11 Steps to Start and Grow Your Own Business”. And “Power of Networking Secrets” a program teaching you step-by-step how to turn more networking contacts into business boosting clients in 7 simple steps.

Is 5linx (5links) a scam or is 5linx an opportunity

blogger

LESTER JACKSON SPEAKS ON: IS 5LINX (5LINKS) A SCAM

5linx like many other Network marketing or direct sales companies in our industry are often misunderstood and are often considered to be scams. First the name of the company is 5linx not 5links. Is 5linx a scam? First lets define a scam. A scam is a dishonest attempt to persuade you into parting with your money. Unfortunately, we have all experienced being scammed in one way or another and we all know how it feels. 5LINX is not a scam. All that it boasts and presents is very attainable! It has a current A+ rating in the Better Business Bureau (BBB) and has been in Inc.500 four years consecutively from 2006 to 2009 it displayed over 800% growth. It started in 2001 and it has survived the 5 year mark of business success getting failure out of the way. I said this to say some people are making money and staying involved. Like all businesses, you must clock in to get started. If you want information on the true opportunity go to 5LINXcom.info to find the complete information on 5LINX the business opportunity.

Dont consider 5linx or any other multi level marketing company as a scam .Network marketing or direct sales we all do some form of it often; however, some of us get paid to do it and some dont. Thats the scam. Not getting paid for doing a thing. Direct selling is selling by word of mouth. For example: when you see a good movie and you tell your friends about the movie, which makes them, go and see it, you have done direct selling. Direct sales industry is misunderstood as a scam because it is still associated with a pyramid scheme which is a scam. This association is false because pyramids are a scam as they pay money out (bonus & commissions) without having a true product or service to market (ex. Cash gifting, ponzi schemes). This is one of the most traditional methods of selling that is still used today because it works! Many companies today start business this way and some remain, for example: Mary Kay, Avon, Kirby, Electrolux & Clearwire are just a few. The existence of these power house companies support the fact that directs sales works! It has been around since the existence of selling and the proven effectiveness of this method of sales provokes companies today to adopt this method. People misunderstand direct sales based on the lack of knowledge about the industry. Direct sales and real-estate has created the most self made millionaires. This industry has been edified by some of the most successful people in the business. Former President Bill Clinton, Donald Trump and Robert Kysoki realize that direct sales can help ordinary people get extra ordinary results. Furthermore, they understand that there are no barriers such as education, economic status and social status or prerequisite which can prevent one from being successful. All thats required is for one is to be teachable, coachable, ambitious, and willing to take action and you can excel in the 5linx business.

The pyramid structure although misunderstood and considered bad is not what is bad. What is bad is when the pyramid is presented as a scheme- when there is no money being exchanged for true services or products.5linx has a true product and service. The pyramid structure is the strongest structure known to man. As a matter of fact all organizations are based upon a pyramid! Think of one and ask yourself is there a pyramid in the organization. Even if there are only 2 levels in the organization-its a period. There has to be at least a top executive, middle management and lower management. A pyramid! Direct sales is now off of trial and no longer misunderstood because you have been informed. There are some great opportunities out there in this industry and as we experience the effects of a global recession people need to be creative with their income portfolios. Do your research and get involved with the right opportunity. A pyramid is a good thing and most importantly 5linx is an awesome opportunity not a scam. For free training on how to market your 5linx business go to our link. Get more!
For more information contact

Lester Jackson,
Online Business Success Coach
(704)334-0606

“The internet is a treasure chest . Do you have the keys to unlock it?”